Add your Etsy reviews to any website — no developer needed
The visual builder
Make your Etsy reviews match your site
Same builder, shown with your products — pick a layout, colors and animations, and the preview updates instantly. What you see is exactly what embeds.
Not just Etsy
Start with Etsy — add every other source when you’re ready
Connect Google and Facebook too, and combine reviews from multiple platforms into one all-in-one widget that shows a logo for each source — all in the same builder, the same embed.
Everything you need to show off your Etsy reviews
Etsy is different — reviews live on products, not people. The widget is built for exactly that.
Connect your Etsy shop
Paste your Etsy shop and we pull your public reviews through Etsy’s official API — no login for your buyers, nothing scraped or faked.
The perfect housewarming gift — even better in person.
Reviews shown by product
Etsy reviews belong to a listing and never include a buyer’s name — so instead of a reviewer, each review shows the product it was left for, with its title and photo.
Product photos, front and center
Each Etsy review can bring its listing photo along, so your widget looks like your shop — a gallery of real products with the reviews that praise them.
Always up to date
New Etsy reviews refresh on a recurring schedule, so your site stays current on its own — across every product in your shop.
Star rich snippets for SEO
The widget adds valid AggregateRating and Review structured data (JSON-LD) to your page — so it’s eligible for the gold review stars in Google Search that lift click-through.
One-line embed, or WordPress
Paste a single line of code onto any site — HTML, Shopify, Wix, Squarespace or Webflow — or install the WordPress plugin. Perfect for the site behind your Etsy shop.
Simple pricing
Start free — upgrade when you grow
Create and embed an Etsy Reviews widget free, no credit card. Paid plans add more widgets, higher view limits, the WordPress plugin and branding removal.
Kick the tires on one site
forever, 1 site
The basics
- All layouts & styles
- Rating & keyword filters
- Hide & manually order reviews
- Review photos & daily auto-sync
- One-line embed
Everything a single site needs
billed monthly
Everything in Starter, plus
- Remove BrandTrust branding
- Unlimited review sources per widget
- Custom CSS
- SEO & E-A-T star schema
- Clone & duplicate widgets
Scale a growing brand
billed monthly
Everything in Essentials, plus
- Custom review tags & keyword auto-tagging
- Performance analytics — views, interactions, clicks
- Reply to Google reviews
- Engagement funnel & click-through
- Date ranges & period comparison
- Saved style presets
- WordPress plugin — uncapped views
Etsy Reviews widget FAQ
How do I add Etsy reviews to my website?
Connect your Etsy shop in BrandTrust.reviews, design a widget in the visual builder, then copy the one-line embed snippet and paste it into your website’s HTML. On WordPress you can use the plugin instead. Your Etsy reviews then appear and update automatically.
Why don’t Etsy reviews show the reviewer’s name?
Etsy reviews are attached to a product (listing) and Etsy does not expose the buyer’s name through its API. So instead of a reviewer, the widget shows the product each review was left for — its listing title and photo — which is both accurate and a great way to showcase what you sell.
Can I show the product photo with each review?
Yes. Etsy reviews can carry the listing’s photo, and the widget displays it alongside the star rating and review text, so your widget reads like a gallery of your best-loved products.
Is the Etsy Reviews widget free?
Yes — you can create and embed an Etsy Reviews widget on the free plan with no credit card required. Paid plans add more widgets, higher view limits, the WordPress plugin and branding removal.
Do my Etsy reviews update automatically?
Yes. Reviews are fetched through Etsy’s official API and refreshed on a schedule, so new reviews across all your products appear on your site without any manual work.
Can I filter which Etsy reviews are shown?
Yes. You can set a minimum rating, filter by product, tag reviews your own way (Growth plans and up), and hide any you don’t want. The overall rating and total are always calculated from all fetched reviews, so filters never inflate your average.
More questions? See the full FAQ.